Heatmap-Software CISmap

Evaluation of images and texts with CIS survey software

With the CIS survey software from IfaD, questions can include the evaluation of texts and images. Interesting parts of the texts or images can be marked with dots or lines, or areas can be highlighted. Optionally, comments can be appended to the markings.

CISmap for ad testing

• Adverts, posters and mailings
• Logos, slogans and brand names
• Texts
• Packaging
• Product images

Heat maps with CISmap

With CISmap the responses are analysed in the form of heat maps. Heat maps can be created separately for interesting, positive and negative ratings. It is also possible to display the markings over the course of time in the form of a heat map video, making it possible to track how participants’ response behaviour changed during the survey period.

Heat maps by target group

The heat maps or heat map videos can be filtered by different target groups. In CISmap, areas can be defined in order to summarise the markings for relevant aspects. These areas can be given names. The comments appended to these defined areas can be displayed in a list.