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About Us

IfaD Today

IfaD, Institut für angewandte Datenanalyse (Institute for Applied Data Analysis) is a medium-sized, owner-managed company, fully focused on offering professional support with its products and services, hardware and software, for the many tasks facing market researchers in agencies and companies. The whole team concentrates on providing top quality consulting, data and results, and on the highest degree of client satisfaction.

IfaD in Transition

IfaD was established in Hamburg in 1976 as a data entry and tabulation company. Ongoing development and investments in methodologies and know-how have created a company that can offer market researchers a broad range of services, from consulting through Data Support to the solution of complex individual problems. The growth in our expertise since our foundation has been produced by our own strength of innovation, especially in the technical field. The constant upgrading and optimization of our products is part of our history and will remain so in future.

Our Mission

We see ourselves as an all-in-one service provider – as research support for all of the market researcher’s questions and challenges. This is reflected not only in how we work but also in our comprehensive and integrated software. The standard for all our activities is the practical and efficient implementation of your projects. Our staff does everything to ensure not only that you are happy with us, but that your client is happy with you.


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