Identifying fundamental dimensions
What is it about?Hierarchical Cluster Analysis
Practical example: Factor Analysis
Determining influences on the buying decision
What is it about?Practical example: Regression Analysis
Positioning in the competitive environment
What is it about?Mapping based on factor analysis
Practical example: Multidimensional Scaling
Increasing customer and employee loyalty
What is it about?Practical example: Structural equation model
Multivariate Analysis
Classic MethodsCluster Analysis
Factor Analysis
Regression Analysis
Discriminant Analysis
Analysis of Variance
New Approaches
MaxDiff Scaling
CHAID Analysis
TURF Analysis
Structural Equation Modeling (Path Analysis, Causal Analysis)
Neuronal Networks
Mapping Methods
Multidimensional Scaling
Correspondence Analysis
Conjoint and Pricing Analysis
Conjoint AnalysisClassic Full Profile Conjoint
Adaptive (interactive) Conjoint (ACA, ICM)
Choice Based Conjoint (CBC)
Adaptive Choice Based Conjoint (ACBC)
Dual and Multistage Conjoints
Pricing Methods
Brand Price Trade Off (BPTO)
Price Sensitivity Measurement (PSM)
Gabor-Granger Method
- More than Tabulation
- Data Import and Export in Parallel for all Formats:
- Paper Questionnaires
- Postal Surveys
- Customized and Practical Tabulation
- Quality Assurance for your Data
- Coding service from IfaD: added value for your project
- Charts in your Client CD
- Data Fusion
- Databases
- Tabulation Examples
- Linking Data from Multivariate Analyses and Data Support
- Intuitive Questionnaire Programming
- One Questionnaire for All Platforms
- Animation and Qualitative Market Research
- Conjoint, Pricing, MaxDiff
- Active Respondents in CATI Interviews
- Organization, Reporting and Charting
- Online Coding with CIScode
- Mobile Research
- Panel Management with CISpanel
- CIS Services
- Licensing and Hosting
- Examples