One Questionnaire for all Platforms
Often, different target groups in a project cannot all be reached through the same channel. You may need to address different target groups via different routes. Perhaps you could reach some through a panel, some by telephone, and others by face-to-face contact in a studio or at home. This normally requires multiple questionnaire versions to be programmed – but not with IfaD.
Questionnaires that we program for you with CIS can be used in any environment and in the most varied conditions.
- Offline (CAPI or CAPO)
- Online (CAWI)
- From a telephone studio (CATI)
- On Smartphones (Mobile)
Fig. 1: One questionnaire for all platforms
You only need one questionnaire for all environments. This saves on time and cost. Once written, it runs practically unchanged on all platforms. Any target group or platform-specific differences are taken into account in the questionnaire programming.
