Computer-aided surveys can get boring – especially when they involve absolutely no personal contact with an interviewer. This carries the risk of high break-off rates. For surveys (customer satisfaction surveys, employee surveys, opinion polls etc.) with partly qualitative approach, purely text-based questions are often inadequate to deliver the desired results, because other techniques are required. Dynamic modules can create solutions for both problems.
With these, we have many possibilities for building animated and intuitively-operated questionnaire elements into your survey – for example for associative tests or positioning in a two-dimensional product space. These animated elements also increase your respondents’ acceptance and staying power. Our survey software CIS currently holds ca. 20 integrated dynamic modules and new ones are continuously being introduced. We also develop modules based on your ideas. Talk to us about your specific requirements. You will be amazed at our creativity.
Interactive modules should not be used just for its own sake. Overloading a questionnaire with unnecessary “toys” can have the reverse effect to what was intended. Decisive for the deployment of these modules is the overall purpose of your study, the topic for which the specific module is used, and the supporting questions. Join us and look inside our toolbox, find the best tool for your needs or let our experienced team advise you.
Examples from the toolbox
