Mapping methods allow for the visual interpretation of response patterns. They make results clearer and easier to understand. Furthermore, interrelationships can be detected that would be very difficult to find from statistical tables. A practical example can be found here.
- Solutions
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Identifying fundamental dimensions
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Determining influences on the buying decision
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Optimizing prices
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Identifying and describing target groups
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Positioning in the competitive environment
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Increasing customer and employee loyalty
- Instruments
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Multivariate Analysis
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Classic Methods
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Cluster Analysis
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Factor Analysis
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Regression Analysis
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Discriminant Analysis
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Analysis of Variance
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New Approaches
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MaxDiff Scaling
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CHAID Analysis
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TURF Analysis
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Structural Equation Modeling (Path Analysis, Causal Analysis)
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Neuronal Networks
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Mapping Methods
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Multidimensional Scaling
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Correspondence Analysis
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Conjoint and Pricing Analysis
- Special Tools
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Market simulations with MASIM
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Structural Equation Models with RALV
- Workshops
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Workshop Double-Pack
Multivariate Analysis
Mapping Methods
IfaD Institut für angewandte Datenanalyse GmbH
Uhlandstraße 68 | D-22087 Hamburg
Tel.: +49/(0)40/ 25 17 13 - 0 | Fax: +49/(0)40/ 25 17 13 - 33 | E-Mail:
