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- Solutions
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Identifying fundamental dimensions
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Determining influences on the buying decision
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Optimizing prices
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Identifying and describing target groups
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Positioning in the competitive environment
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Increasing customer and employee loyalty
- Instruments
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Multivariate Analysis
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Classic Methods
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Cluster Analysis
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Factor Analysis
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Regression Analysis
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Discriminant Analysis
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Analysis of Variance
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New Approaches
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MaxDiff Scaling
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CHAID Analysis
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TURF Analysis
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Structural Equation Modeling (Path Analysis, Causal Analysis)
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Neuronal Networks
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Mapping Methods
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Multidimensional Scaling
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Correspondence Analysis
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Conjoint and Pricing Analysis
- Special Tools
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Market simulations with MASIM
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Structural Equation Models with RALV
- Workshops
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Workshop Double-Pack
Consulting & Analysis
Workshop Double-Pack
IfaD Institut für angewandte Datenanalyse GmbH
Uhlandstraße 68 | D-22087 Hamburg
Tel.: +49/(0)40/ 25 17 13 - 0 | Fax: +49/(0)40/ 25 17 13 - 33 | E-Mail:
