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Identifying fundamental dimensions
Determining influences on the buying decision
Optimizing prices
Identifying and describing target groups
Positioning in the competitive environment
Increasing customer and employee loyalty
Multivariate Analysis
Classic Methods
Cluster Analysis
Factor Analysis
Regression Analysis
Discriminant Analysis
Analysis of Variance
New Approaches
MaxDiff Scaling
CHAID Analysis
TURF Analysis
Structural Equation Modeling (Path Analysis, Causal Analysis)
Neuronal Networks
Mapping Methods
Multidimensional Scaling
Correspondence Analysis
Conjoint and Pricing Analysis
Market simulations with MASIM
Structural Equation Models with RALV
Workshop Double-Pack
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