New Approaches

In addition to the proven classic methods, a number of newer methods have also established themselves in recent years, such as:

• MaxDiff Scaling
• CHAID Analysis
• TURF Analysis
• Path Analysis
• Neuronal Networks

These new approaches can supplement standard methods, and when applied for the right tasks they can also provide deeper insights into overall interrelationships.

As well as a high degree of familiarity with the methodology, they sometimes also require complex modeling and theory building.