Query procedures for a range of conjoint and pricing methodologies are integrated into the survey software CIS.
Conjoint
CBC and an adaptive conjoint procedure (ICM) are standard components of CIS. Additionally, on request we can also integrate Sawtooth routines into online and offline – and via our interactive module also into CATI – questionnaires
Brand Price Trade Off (BPTO)
With BPTO, preferences between product alternatives can be determined for different price positions. The interactive query procedure for this is integrated into CIS
MaxDiff
With MaxDiff you can determine a complete ranking of a large number of different offers on the basis of a simple questioning technique. CIS contains the necessary query procedures.
